The next wave of music
New sounds for a new generation.
Every generation gets its own sound. This is ours: original music made with the newest tools, from bachata and salsa to genres still to come… Read more
Pick your sound.
Late-night soul, bachata in every style, salsa, kizomba, boleros and party music. Each persona has its own page, with every song.
For iPhone and Android
Music keeps moving
Every generation gets its sound.
Vinyl gave way to cassettes, cassettes to CDs, CDs to streaming. Each time, someone said the old way was the only real music. Music keeps moving forward, and so do we.
- Vinyl
- Cassettes
- CDs
- Streaming
- What’s next
The Vectra Sounds app.
A streaming app for the next generation of music.
Fan favorites.
Six favorites from the personas.
Start with the guides.
Guides, histories, and song meanings.
What Is Salsa Music?
Not one genre but a whole family, from son cubano to timba.
What Is Bachata?
The complete guide to the dance, the music, and the culture.
What Is Son Cubano?
The root of all salsa music, explained.
What Is Sensual Bachata?
The modern style built on body movement, waves, and connection.
What Is Timba?
Cuba's modern revolution in salsa.
What Is Bachata Urbano?
How Aventura and Romeo Santos took bachata global.
Frequently asked questions.
What is Vectra Sounds?
Vectra Sounds makes original music for a new generation: bachata, salsa, kizomba, boleros, soul, R&B and party music so far, with more genres on the way. The songs are released under AI personas and made with AI music tools, with people choosing the themes, guiding the lyrics and deciding what gets released. Read our story
What is an AI persona?
An AI persona is a voice and character made with AI music tools, with its own sound and story. Ruby Noche sings bilingual soul and R&B, Leo Varela and Jayce Rivera sing bachata, Cheo Barrionuevo tells stories with a 1970s New York salsa sound, and Zuri Coast is a kizomba duo. We call them personas, not artists, so it is always clear the music is made with AI. Meet the personas
Where can I listen to Vectra's music?
Every song has its own page on this site, listed under its AI persona: Ruby Noche for bilingual soul and R&B; Leo Varela, Jayce Rivera, Chela Amar, Cibao Kings and more for bachata; Cheo Barrionuevo, Salsa Romanticas, Rumbón Callejón and more for salsa; and Zuri Coast for kizomba. Salsa instrumentals are in the Salsa Central collection, boleros and cinematic ballads in the Narco Café collection, and beach club party anthems in the Fiesta Tropical collection. Each song page plays a 45-second preview.
When is the Vectra Sounds app coming out?
The Vectra Sounds app is coming soon to iPhone and Android, with the full songs from every persona.
The story behind Vectra.
New sounds for a new generation: how Vectra Sounds makes music, and where it is going.